PODFOLIO

Podcast Maps 008 – How to Work with a Podcast Agency

In Podcasting today it’s getting easier to produce and harder to promote. The rules of success are changing. No longer is it enough to have a podcast to build an audience. You need to actively build your audience ON store as opposed to off it. A good Podcast Agency should help you build your audience, focusing your project on Promotion and Performance. In episode 8 of Podcast Maps I discuss the 3 questions you need to ask of your podcast agency to turn a podcast into a top-ranking podcast: 1) What are my podcast rankings today? 2) How can you help me improve my podcast ranking? 3) How am I ranking on podcast keywords that matter to me and how can you help me improve them? And if you want to get answers to these podcast questions, ask your agency or ask us here at Pikkal & Co

Published: 2021-03-17
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(1) Podcasting for Brands

• Founder of Award Winning Podcast Agency Pikkal & Co Podcasting for Brands – lessons learned from helping some of the world’s leading organizations (McKinsey, UTI, Julius Baer, UBS, Singapore Government) find their voice with podcasts
• How progressive brands can build diversity of voice through creating a Storytelling Organization
• How brands can use B2B Podcasts to engage business audiences and communicate authentically Ominchannel communications strategy for brands – how your podcast can create and drive thought leadership content derivatives across multiple channels
• Lessons learned from publishing over 1,500 podcast episodes

(2) Audio 2.0 – The Golden Age of Audio

• Today there are 3.0 million podcasts – it’s getting easier to produce and harder to promote.
• How will Podcast SEO shape podcast discovery for a new generation of audiences?
• How Artificial Intelligence is driving demand for authentic connection through audio Audio 2.0 and Searchable Audio – big data’s final frontier

(3) Leveraging the power of OPA (Other People’s Audiences) to Growth Hack Personal Branding

• Founder of Podcast Guesting Pro – we help build thought leadership for B2B influencers
• Why you should practise Agile Storytelling – find your start before you find your why
• How thought leadership and brand authority are key to shaping demand and awareness at the top of the B2B funnel
• The difference between public speaking and podcast guesting Engagement lessons learned from host over 1,000 podcast episodes and guesting on over 100 people’s podcasts
• How to be a great podcast guest (everything from connecting with the audience through story to mastering great audio quality
• How to use podcast guesting as the cornerstone of your thought leadership content strategy

(4) The Power and Psychology of Storytelling for Business Leaders

• Author of “Brand Love – how to build a brand worth talking about”, “The Psychology of Storytelling”
• The 3 Box Storytelling Technique used by leaders to lead their people into the unknown (a narrative device that can be used for Digital Transformation, Change and Resilience).
• The Jedi Mind Hacks and Storytelling techniques of great leaders (like Steve Jobs)
• Shortform Storytelling: How to sell a new idea using an old analogy (e.g. The iPod wasn’t an MP3 player it was a “Tool for the Heart

(5) The Psychology of Data Storytelling and Artificial Intelligence for business leaders

• Artificial Intelligence graduate, human storyteller and author of “The Human Communication Playbook”
• How is Artificial Intelligence driving a parallel demand for authentic non automatable communication?
• Automate to Elevate: How can humans & machine co-exist and help each other?
• How will AI challenge us to learn what it is to be human?
• How to tell engaging stories with data – case study examples audiences love being “Flattening the Curve”, “The London Tube Map” and “The South Up Map”
• Searchable audio: How the world of human conversation contains 10x more data than our social media footprint
• The Psychology of Data: why people buy on emotion and justify with logic

(6) Location Independence and the Future of Remote Work

• Author of “Fire Your Boss, Sell Your Car, Travel the World – a guide to living location independent
• How I went remote first back in 2012
• How I sold my communications business and traveled the world for 6 years with my family living on tropical islands as a location independent entrepreneur
• How we sold all our stuff and lived out of 3 suitcases while traveling the world for 6 years
• What life is really like living out of a suitcase and on tropical islands for 6 years Why success is a story you can write yourself

#209: Graham Brown CEO & Storyteller

🏆 🥇 #1 podcast in Management

Graham Brown is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

Published: 2022-05-10
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The Asian Century with Graham Brown

🏆 🥈 #2 podcast in Society & Culture

In the first of a weekly series of podcasts by TD’s CEO Brett Henry and a special guest, we talk about the startling statistic that, by 2030, it is forecast that two-thirds of the global middle class will be living in Asia. In contrast, North America and Europe will only account for a fifth of the world’s middle class population. In the next 10 years, the number of middle income earners will balloon five times up to 3.2 billion and will be the biggest group of consumers that companies should take notice. Some of the important factors of the rising of the middle class, according to Graham Brown, are, increasing wages, experiential travel, local inbound markets – an industry run by Asians for Asians.

Published: 2018-06-08
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Do Companies Need A Branded Podcast? Featuring Graham Brown

🏆 Top 20 podcast in Marketing

I am fascinated by internal company podcasts and how corporate companies are taking advantage of audio to distribute communications to their employees. I have been following Graham Brown, Founder, and CEO of Pikkal, a corporate podcast agency in Singapore, for quite some time, so I invited him to talk to me about the work he does and find out how companies benefit from branded podcasts. “There’s a big group of corporate people who have a significant need.

Published: 2022-05-26
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#009: Storytelling – Graham Brown

🏆 Top 50 podcast in Philosophy

What do people love about a certain brand or company? Is it the quality, price, looks, or is it the story behind it? When we think of Apple, Microsoft or Amazon, we think of its founders, how they communicate, how they look on stage or on TV, and associate the company around their image. Companies also project their image around how their product or service looks to their end customer. Storytelling a brand is not something new, it’s been done for so long.

Published: 2020-02-03
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The secrets of brand storytelling: Entrepreneur and storyteller Graham D. Brown

🏆 Top 50 podcast in Marketing

Marc Suess talks to Graham Brown, traveling entrepreneur, owner of a brand podcast agency, and sophisticated storyteller. — This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

Published: 2022-06-01
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7 excellent disruptive marketing tips every B2B brand needs to know

🏆 Top 50 podcast in Marketing

7 excellent disruptive marketing tips every B2B brand needs to knowGraham Brown is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI-Powered, Data-Driven B2B Podcast Agency in Singapore. He hosts several podcasts and He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

Published: 2021-06-11
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“PIKKAL”

🏆 Top 20 podcast in Entrepreneurship

Graham Brown is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. He stayed up real late and Lou woke up real early to create this across-the-globe, engaging episode of Thrive LouD. ***CONNECT WITH LOU DIAMOND & THRIVE LOUD***

Published: 2022-05-05
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EIA 049 Give the Unheard Entrepreneur a Voice

🏆 Top 50 podcast in Entrepreneurship

Graham Brown is the founder of Asia Tech Podcast. In this conversation Graham tells us about his journey from an AI graduate in the 90’s, when there was no demand, becoming an entrepreneur in several industries, going into semi-retirement to travel the world, before being lured back to the world of entrepreneurship in Singapore. “If … Continue reading EIA 049 Give the Unheard Entrepreneur a Voice →

Published: 2019-01-31
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Data Storytelling with Digital Transformation Expert Graham Brown

🏆 🥇 #1 podcast in Marketing

In this episode, Paul is joined by Graham Brown (@GrahamDBrown), founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

Published: 2022-02-17
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Graham Brown, technologist, award-winning podcast host, and storyteller, shares what entrepreneurs need to know to creat

🏆 Top 100 podcast in Technology

Graham Brown,  storyteller extraordinaire, has traveled the world learning about work, culture, and technology. He’s a cognitive psychologist with a passion for AI but also a student of history and art who is on a personal mission to link the present and future with great stories from the past. Graham’s also the CEO of Pikkal, a podcast agency, and the host of the Asia Tech Podcast. Listen and learn: What entrepreneurs need to know about the art of great storytellingWhat the cave paintings in Lascaux, France from 15,000 BCE teach us about artificial intelligenceHow archetypal stories like Star Wars and Harry Potter use the same plot lines as a Steve Jobs product launchWhy startup pitch decks need to “create maps for the audience”What it means to be human in the age of machine intelligenc

Published: 2022-01-23
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