PODFOLIO

🎧 How to Make the Transition from Lead Gen to Demand Gen

How to Make the Transition from Lead Gen to Demand Gen Moving your marketing from a lead generation strategy built on MQLs to a demand generation strategy built on revenue and pipeline is often discussed in B2B marketing circles. But if you’re making the transition, it needs to go deeper than the label.

🎧 How DG Should Work with Design, ‘COMO’, and Superside’s Top Ad Creative | Amrita Mathur @ Superside

In the newest episode of Demand Gen Chat, I caught up with Amrita Mathur, VP Marketing at Superside. Superside has gone through amazing growth since Amrita joined as the first marketer in May 2019. We cover a wide-range of topics from the history of Superside’s marketing team, to how demand gen marketers can work better with design teams, to what ‘COMO’ is and how marketers can take advantage of it to stay ahead of the crowd in SaaS.

🎧 Why Brand Affinity Tops Brand Awareness with Bolaji Oyejide of TestBox

In this episode, Eric speaks with Bolaji Oyejide, VP of Marketing at TestBox, a free self-serve platform that helps users test and compare multiple customer support software solutions and find the best one for their specific team. Bolaji has held many demand gen roles throughout his career, including serving as Director of Demand Gen at both MetaData and at Bevy.

🎧 The Myth of Attribution with Kaylee Edmondson

Kaylee Edmondson is the Director of Demand Gen at Brightwheel—the #1 platform for early education. She was formerly the first Director of Demand Gen at Chili Piper.

🎧 292 – Why There’s No Innovation in B2B Marketing | Demand Gen Live S2 x82

There are marketing teams right now, in 2022, that completely rely on software-based attribution to guide their strategy. Because of this, they only see where demand is being captured (Organic/Paid Search, Direct Traffic, etc) and they never see where the demand is being created. They try to build communities.

🎧 Part 7: Top Marketing Leaders Share Their Most Uncuttable Demand Gen Budget Items

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can’t live without!

🎧 Enterprise Sales Development with Tory Kindlick

In this episode of Enterprise Sales Development podcast, we speak with Tory Kindlick, VP of Demand Generation at Refine Labs. Tory draws from his experience as a sales person, a sales leader, a marketing leader and his current role as VP of marketing at Refine Labs to discuss his thoughts on sales teams reporting to marketing.

🎧 93 – Why You Need To Stop Selling Benefits and Start Selling Transformations (Maya Grossman, Two-Time VP of Marketing & Startup Advisor)

I had the pleasure of talking to Maya Grossman, Founder of Maya Grossman Consulting, about her experiences as VP of Marketing and how she prioritized her marketing efforts in those critical first 90 days. Maya has 15+ years of marketing experience building brands and driving growth at companies like Microsoft, Google, and most recently Canvas.

🎧 Easy Ways to Improve Your LTV and Lower Your CAC with John Ainsworth

Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators – and the DOs and DON’Ts when it comes to post-cart conversions. LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

🎧 From a Freelancer to a Full Team: How Ronald Berry III Grew His Agency Through HubSpot

Hubspot is a tool that different forms of businesses can use in various ways to grow. But just as it has a lot of functions, it can also be overwhelming to get started with. That is why on this episode of the Garlic Marketing Show, we brought on a Hubspot Diamond Partner. Ronald Berry III, the CEO of FlyWheel Consultancy, formally known as Miller Creek Marketing, talks about his journey on how he grew his agency and many other businesses using Hubspot.

🎧 Thinking Like an Artist with Mike Casey

Mike Casey is a DIY saxophonist/songwriter with a powerful sound & creative outlook on both music and entrepreneurship. Fans include HuffPost, @NPRMusic, Evernote, Spotify and more. He’s managed to hit over 2 million streams in the first 2 years of his recording career, without a record label or team – rare if not unheard of in jazz.

🎧 Improving sales-marketing alignment w/ Eric Stockton

Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy about where sales and marketing intersect. Highlights: Why and how incentivizing the wrong outcomes leads to misalignmentWhy lacking a consistent way to measure success across the entire pipeline is a problemObstacles to better aligning sales and marketingLearn more about Constant Contact Connect with Eric on LinkedIn

🎧 #100 – Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline. On this FINITE Podcast episode, you’ll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.

🎧 Ep 103: Developing CRM best practices. An interview w/ JP Van Dyke, President of JAC consulting

PR goes hand and hand with business development whether you realize it or not., that’s why it’s important to develop solid CRM practices in your organization early and often.  Today, I interview JP Van Dyke, a lead gen specialist and certified LinkedIn expert to talk about how to manage your CRM process and best practices when messaging new prospects.

🎧 117 – The Case for Mops Pros Getting Comfortable Reading and Writing Basic Code with Jordan Bergeson, Senior Director of Marketing @ Coalesce.io

As the landscape has evolved for marketing ops teams with what tools we use, the problems we solve, and technical solutions we are building, it feels like MOps is starting to closely resemble data engineering, software engineering, web dev, IT, and DevOps. Because of this, it is becoming increasingly important for MOps folks to understand what is possible and how you can leverage code to develop solutions that are not only innovative but also can help your marketing scale – instead of creating even more technical debt.

🎧 Daniel Kwak – Founder at Miotti Partners Capital | How To Become A Real Estate Millionaire By 24

➡️ Like The Podcast? Leave A Rating:   ➡️ About The Guest⁣ Daniel Kwak first immigrated to the United States with his family at the age of 5. Due to a financially disadvantaged upbringing, at the age of 20, he had a negative amount of $187.65 in his bank account.

🎧 You Can’t Be Good At Everything — with Kyle T Webster

Kyle T Webster is an award-winning international illustrator. His work has appeared in The New Yorker, TIME, Wall Street Journal, The Atlantic, Nike, IDEO, and several other distinguished clients. Acclaimed industry publications like the Society of Illustrators, Communications Arts, and American Illustration have recognized his illustration work.

🎧 The Product-Led-Growth (PLG) Playbook for B2B Startups with Mark Roberge

Mark Roberge is a leader in the sales world. He is currently co-founder of Stage 2 Capital, the first venture capital firm run and backed by over 300 GTM executives. He is also a Senior Lecturer at Harvard Business School. Prior to these roles, Mark served as founding CRO at HubSpot from $0 to IPO.

🎧 044: Lead Generation for Coaches Series [Episode 1 of 4]

In this episode, we talk about lead generation. This is the first of a series of 4 episodes covering the topics of Inbound Marketing, Outbound Marketing and Referrals/Affiliate Sales. Lead generation is the lifeblood of every business, but it doesn’t have to be hard. Getting automatic leads from your website should be easy.

🎧 395 – The Power Of 2 Way Syncing To Accelerate Your Sales With Aron Gosselin

Data syncing is one of the functionalities that keeps a business running smoothly. If your marketing, sales and customer service are on the same page, everything else will work.  In today’s episode, Aron Gosselin, Strategic Partnerships Manager at HubSpot, shares his experience helping hundreds of native SaaS integrations.

🎧 42: Demandism: how to balance demand gen and traditional marketing practices (with Alice De Courcy, CMO at Cognism, Liam Bartholomew, Global Head of

Welcome to Revenue Champion’s second episode of Demandism. Where Cognism marketing leaders Alice De Courcy, Liam Bartholomew and Fran Langham give actionable tactics behind executing a demand generation first strategy that delivers month on month marketing revenue growth. This episode focuses on how to balance the requirement for modern demand gen tactics with a new look approach to some of the more prehistoric marking practices including how you can approach blog content to build demand, SEO in demand gen, email nurtures and more.

🎧 44. Building buyer experiences with ABM | BoostUp

In this episode of Let’s talk ABM, Declan chats to Lisa Sharapata, CMO at BoostUp. Lisa is a global Marketing Leader, advisor, and thought leader who has delivered transformative growth in many high-tech companies. Over the course of the last 20 years, she has led teams across all Marketing disciplines – from Demand Gen to Brand, Growth Marketing to Customer Experience.

🎧 One Question Friday: How To Start A Lead Gen Business

Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) answer one listener’s question. On this episode, Neil Gupta, from Toronto, Ontario, Canada asks what are the first three actionable steps to starting a lead gen business and what industries should he target? To submit your question and hear yourself on My First Million, go to MFMPod.com and click on the circle with the microphone in the lower right hand corner. —– Links: * Do you love MFM and want to see Sam and Shaan’s smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan’s newsletter.

🎧 How To Monetize A Podcast The Right Way #2111

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more. [00:24] Today’s topic: How To Monetize A Podcast The Right Way.

🎧 HubSpot for the Building Product Ecosystem

In this episode of Building Products Ecosystem Unboxed, we talk with Kevin Dean, CEO, and President of ManoByte, about how HubSpot can help you create a connected experience for your customer and your customer’s customer through effective channel management.   Topics Discussed: What does the “Ecosystem” in “Building Products Ecosystem” mean.

🎧 EP52 – Optimizing your marketing campaign landing page to maximize results! Interview with marketing expert Ian Fernando

#marketing #landingpage #leadgen Episode 52 of the Point of View podcast. I sit down with marketing performance and affiliate marketing expert, Ian Fernando to talk about this career, but more importantly I ask him what makes a lead generation page go from 0 to 100! Chapters 0:00 – Intro 2:05 – Who is Ian Fernando 3:05 – Where will Ian travel in Southeast Asia.

🎧 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr.

In this episode, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America’s fastest-growing media companies, which was recently sold to HubSpot.

🎧 Harnessing the True Power of Community in Your Fanbase w/ Christina Garnett

The power of community emerges when companies embrace the directional relationship members form not just with their brand, but with other members.  In this episode, Christina Garnett, senior marketing manager for offline community and advocacy at HubSpot, joins David to talk about the magic of tapping into common passions and making your fans the hero of the story.

🎧 SaaStr 557: Where Venture Is Right Now with Iconiq GP Doug Pepper and SaaStr Founder Jason Lemkin

Doug’s been an investor is so many of top SaaS companies, from Marketo to Calendly to Loom to Braze to Lattice. Today he’s a general partner at one of the top growth-stage VC firms, Iconiq. He and Jason do a deep dive on where the venture markets really are today, and what it means for founders.   Key Takeaways: #1.

🎧 Tips for Acquiring Equity in a Company

On this episode Roland shares how you can start acquiring equity in a company – with zero cash out of pocket. Roland covers some of the basics as well as a few pitfalls that you can look out for when acquiring interest in a company. He also shares some of his advanced tactics that you can use to start taking advantage of this strategy.

🎧 Moni Oloyede On The Intersection of Marketing Operations and Content Strategy

We often think of marketing operations and content strategy are distinct elements of a marketing strategy performed by different teams. But there is a relationship between the two and you can’t be good in one without a solid understanding of the other.  Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity and a digital marketing expert and speaker, joined us on the Content Matters podcast to talk about the interrelationship between these two areas of marketing and shared some guidance on how you can bring them together to create successful customer experiences.

🎧 Transforming Marketing With Artificial Intelligence

In this episode of the Duct Tape Marketing Podcast, I interview Paul Roetzer. Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON).