PODFOLIO

🎧 A Tech Stack to Help You Beat the iOS Changes with Chris Mercer

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of (MeasurementMarketing.io). This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle.

🎧 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr.

In this episode, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America’s fastest-growing media companies, which was recently sold to HubSpot.

🎧 2M Monthly Podcast Downloads, Selling to HubSpot, Twitter Growth, and Angel Investing with Sam Parr. #2009

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America’s fastest-growing media companies, which was recently sold to HubSpot.

🎧 86. How to Sell With Love – Jason Marc Campbell

In this episode I am speaking with Jason Marc Campbell about selling with love. How to get rid of the fear of selling? How to start loving this process? We are talking about this and much more in this episode. Jason Marc Campbell is the author of Selling with Love: Earn with Integrity and Expand your Impact.

🎧 2/2 Emily Chang: The “AND” of Contradiction

As a leader today, if you have not considered what your legacy is, or at least could be? Without a Legacy project, you are going to find it very hard to lead a Millennial workforce and pretty much impossible to lead Gen-Z. That being said, you’re busy. There are deadlines and shareholder meetings. Everyone is pulling at you.

🎧 How Zipfox Solved the Supply Chain and the Trade War by Connecting US Buyers to Mexican Factories with Raine Mahdi

Raine Mahdi is the Founder of the B2B product sourcing platform, ZIPFOX. He shares mind-shifting ideas on leadership, culture, and the future of the global community. Top 3 Value Bombs: 1. When you do get great a job, ask them for a review. Within months, you’ll be the number one in your area. 2.

🎧 Part 6: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items

Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success. In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can’t live without!

🎧 Improving Your Company’s Digital Presence, Part 2

Yes, new privacy laws are making it harder to target in your digital marketing, but a shift in focus will keep you ahead of the game. On today’s episode, host Roland Frasier concludes a two-part series where he answers some FAQs about leveraging online marketing to grow your business. Targeting your ideal audience is definitely a challenge right now, but there are a lot of smart people figuring it out and sharing what they’ve learned.

🎧 #121 Wie Marketing & Verkauf gemeinsam eine top Customer Journey sicherstellen mit Marvin Karis, Teamlead Sales & Market Development Echobot

Marvin Karis hat die Verkaufsstrukturen bei Echobot mitaufgebaut. Bisher haben alle 40+ Verkäufern “Full-Stack” gearbeitet (Lead Gen + Closing). Im Rahmen der Internationalisierung evaluiert Echobot nun den Split BDR/AE/x. Hier sind 3 Insights aus unserem Dialog im Europe’s B2B SaaS Sales Podcast: 1️⃣ Je besser Produkt & Strukturen, desto einfacher der Verkauf Der angehende Split BDR / Account Executive ist ermöglicht durch ein einfacher zu verkaufendes Produkt.

🎧 Ep. 510 w/ James Green General Partner at CRV

CRV (Charles River Ventures) is an early-stage venture capital firm that has backed over 500 startups in its 50-year history, including Airtable, Doordash, Drift, Dropbox, HubSpot, Postman, Twitter and Zendesk. The firm focuses on enterprise & consumer investing globally.

🎧 Stormie Andrews: Lead Gen Challenges in a CX-Centric World

Stormie Andrews is the co-founder of Yokel Local, Nevada’s premier inbound marketing agency located in Las Vegas.  Since 2010, Yokel Local has helped organizations generate hundreds of millions in revenue by implementing strategies and tactics that are supported by the exact concepts you will learn in today’s podcast.

🎧 76 – BONUS 20-Minute Unfiltered Solo Episode With Anna (10 Marketing Questions From Tech CEOs Answered)

Hey everyone. So I have not done a solo episode in a WHILE and I thought “hey, it’s time.” I did a OneGuide Marketing Roundtable a while back and answered these 10 questions from CEOs of tech companies. What’s OneGuide? OneGuide is like your on-demand advisory board >> expert calls and written how-to guides for fast-growing B2B companies.

🎧 Episode 80: Buying Triggers and Full-Funnel Marketing with Katelyn Bourgoin

Sign up to all live workshops and podcasts here: While demand generation creates awareness and demand for your brand, it’s not predictable. You can’t control the outcomes of your content and demand activities. Account-based marketing is predictable but doesn’t work effectively without demand generation when scaling.

🎧 #208 Why Should You Care About Demand Generation? – Adam Holmgren

► What does demand generation really mean? Adam Holmgren is head of Demand Generation @ GetAccept. Adam’s also host of the podcast: Demand Generation Movement 🎧 Have a listen to Adam & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz.

🎧 6 Typische Fehler beim Blogging

Fürs Bloggen reicht es, wenn sich jemand für eine halbe Stunde hinsetzt und ein paar Sätze formuliert – oder? Nicht ganz. Manche Firmen nehmen das Bloggen nämlich auf die leichte Schulter, was sich durchaus in den Resultaten widerspiegeln kann. Was also tun, wenn die gewünschten Ergebnisse nicht eintreten.

🎧 Chris Walker – CEO at Refine Labs – Category Evangelism: The New Playbook To Grow Pipeline & Revenue

Chris Walker is CEO at Refine Labs and in this episode we’re talking about Category Evangelism and the modern marketing playbook to grow pipeline and revenue. Chris has started a marketing revolution. He is host of the hugely popular Demand Gen Live series and the State of Demand Gen podcast. Forbes described him as “The B2B demand generation guru every Series C company should be listening to” and so we got Chris on the show to break down what B2B marketers should be doing to grow their companies and their careers.

🎧 Flipping formats and being more authentic with your demand gen with Ellen Schwartze at Knotch

Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo.

🎧 Modern Selling Tips for 2022 with Dan Tyre

The global pandemic that has stretched into its third year has seen not just a boom in digital sales but has ushered with it a change in how modern sellers can attract and engage with modern buyers. Traditional “spray and pray” methods that once worked, no longer have the same success rate, which has forced sales leaders to employ a new set of selling techniques.

🎧 54 – Katie Burke (Chief People Officer, HubSpot) on removing opinions from future of work decisions

Katie Burke, Chief People Officer at HubSpot, joined us on The Modern People Leader. We talked about HubSpot’s award-winning culture, how they conducted 4 panels to make future of work decisions, and how they’re giving employees the ability to automatically opt into the work style that best suits them.

🎧 How to Generate Demand and Warm Up Accounts for B2B – Interview w/ Vladimir Blagojevic

Many B2B companies struggle with generating qualified leads in a sustainable way online. How can they position themselves strategically as experts in their niche to get prospects to come to them? In this week’s episode, we do a deep dive into demand generation and warming up of accounts with B2B marketing expert Vladimir Blagojevic (Co-Founder, Fullfunnel.

🎧 GEN.ART DAO: Shaping the Future of Generative Art Through A Community-Centric Membership Model

The Delphi Podcast Host and GP of Delphi Ventures Tom Shaughnessy sits down with Notion, also known as Adam, Lead at GEN.ART, a decentralized autonomous organization (DAO) focused on shaping the future of generative art. The two discuss GEN.ART’s membership model, community involvement in projects, curating artists and much more.

🎧 How to Convert More SaaS Users Using Video Reviews with Adam O’Leary # 172

Adam O’Leary is the Co-Founder of TrustScout, a video testimonial capture tool that helps their customers get video reviews in a fast, simple and automated way. Originally developed for agency white-label, eCommerce, and SMBs, TrustScout helps clients increase their sales conversions, social media engagement and SEO ranking.

🎧 How Qualitative Data Can Be Every Marketer’s Superpower w/ Chris Walker

B2B marketers today have access to a more detailed, wider pool of data than ever before. Yet, even as they bury themselves in data, most marketers have an incomplete picture of performance and their customers. So in this episode, we turned to Chris Walker to learn more about how qualitative data can be the key to completing that picture — and executing quicker and smarter.

🎧 Have marketers over-indexed on lead-gen activity and under-invested in brand marketing over the last 10 years.

On this week’s podcast we’re talking to Giles Peddy who joined Missive last year having previously been at Lewis. We’re talking about Missive’s recent research paper which hypothesizes that brands are over-indexing on lead-gen marketing and under-investing in brand marketing. Before we start, make sure you’ve taken a look at the PRCA’s National Conference which is a face to face event and you can also watch it on a livestream if you prefer.

🎧 The PARTNERNOMICS Show – Episode 1 – Scott Brinker, VP Platform Ecosystem @ Hubspot

The PARTNERNOMICS team is excited to bring to you our new podcast format, The PARTNERNOMICS Show. The show will include industry thought leaders discussing the hottest topics in partnerships, ecosystems, and innovation. In each episode, our host Mark Brigman debates 4 industry-related topics with one of our contributors.

🎧 #284: Unlock Growth by Finding Your Go-to-Market Fit with Tae Hea Nahm

Tae Hea Nahm is a venture capitalist who has invested in over 200 B2B companies leading to 11 unicorns like Marketo, TalkDesk, and Workato. Tae Hea is also the founding CEO of software startup, Airspace (who sold to Cisco for $450 Million) and the co-author of Survival to Thrival.  In Today’s show Tae Hea talks about his four steps for nailing your go to market fit so you can unlock your growth and scale your company.

🎧 Highlighting the Human Element in Marketing through Audio with HubSpot’s Alanah Joseph

Alanah Joseph is the Senior Marketing Manager at HubSpot, responsible for marketing and operations of the HubSpot podcast network.  In this episode Alanah and Alan discuss her role in driving brand awareness and increasing listenership for its shows and the long-term strategy behind launching a podcast network.

🎧 202 – The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54

What is the most overlooked part of demand generation? Think about all the metrics you’re measuring. All the channels you’re covering. All the ad budget you’re spending. Think about the number of leads you’re collecting.   Now ask yourself this: Do you check to see if anyone is actually consuming your message.

🎧 From CMO to CRO, Sales and Storytelling, Marketing Bots | Darryl Praill @ VanillaSoft

Darryl Praill, CRO over at VanillaSoft joined me for today’s pod. If you don’t already know and follow Darryl (here he is – follow him, but then come back and listen to the episode). We go in depth on his rationale to make the switch from CMO to CRO, his philosophy behind the importance of all marketers also being sellers, and he might have spent a few minutes on his latest soapbox about marketing bots.

🎧 470: Author chat: Rethinking lead generation

Tom Shapiro, author of “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” joins me to discuss his book and how companies should rethink lead gen.   Join us and grab a copy of the book here: — Send in a voice message: Support this podcast: