PODFOLIO

🎧 How To Make Your Website Convert Like Crazy! (+The Surprising Truth About SEO In B2B) – Sam Dunning

Are you struggling to make your website convert? Do you feel like you’ve tried everything but nothing seems to be working? If so, you’re not alone. In fact, many B2B companies struggle with getting their websites to convert. So the question is, why is that? And more importantly, what can you do about it.

🎧 Boost Reach By Following Intent Signals with Tukan Das

On this episode of the AI for Sales Podcast, Chad is joined by Tukan Das, co-founder and CEO of LeadSift. LeadSift is a Foundry company focused on delivering relevant leads to B2B tech companies by layering research-based intent from the public web. Tukan shares how intent signals are being utilized by LeadSift and other intent providers to enable companies to scale B2B revenue.

🎧 Keep Your Talent, Educate Your Leaders, and Satisfy Customers with Rebecca Stone, CMO, Cisco Meraki

B2B marketing is changing fast. In part because it’s so commonplace in the B2C world, the expectation for everything to be available on-demand and at your fingertips is reaching into other verticals — including for B2B businesses. If you aren’t there for your customers when they want, where they want, and how they want — they will find a company that is.

🎧 How to produce the best B2B marketing content – Mark Raffan, CEO of Content Callout

In this episode, Elias has a chat with Mark Raffan, the CEO of Content Callout and the host of 2 podcasts: Content Callout (about B2B content marketing) and, the Negotiations Ninja Podcast. Content is one of the key elements of every B2B marketer’s marketing mix. It’s also one of the most challenging ones.

🎧 How to launch your own B2B podcast with Prarthana Sibal

How to launch a B2B podcast Prarthana Sibal is head of client services at B2B podcast agency Pikkal. Prarthana and her team give guidance to corporates on how to launch a B2B podcast. In this episode of the Better Presentations More Sales podcast Prarthana shares with listeners a whole host of tips, ideas, and advice that can help begin their B2B podcasting journey and importantly the reasons why they should be doing it.

🎧 B2B Podcasting Best Practices with Prarthana Sibal

Prarthana Sibal is Head of Client Services at Pikkal & Co, a B2B podcast agency. This week she joined me on the On Brand podcast for a discussion of global podcasting markets and how to plan an effective B2B podcast. About Prarthana Sibal As Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co.

🎧 Corporate B2B podcasts: A great opportunity or another marketing fad?

Podcasts are growing exponentially. Infact, audio streaming overall is on the rise regardless of the topic and genre.  Businesses have also turned their attention to audio streaming to build thought leadership, and to bring authentic thinking to the front.  Corporate podcasts are more popular in the B2B industry.

🎧 Episode 86: How to build a media machine for B2B tech companies wich Parry Headrick

Sign up to all live workshops and podcasts here: We sat down with Parry Headrick to share a framework on how to build a media machine with limited resources in 2022. We cover: – How to build a media machine for B2B tech companies – How to get featured in the top industry media – Why do lots of B2B companies suck at doing PR – How to measure PR efficiency Last year at Fullfunnel.

🎧 How to use B2B SaaS marketing to drive growth fast

Alan Gleeson is a London-based B2B SaaS marketing consultant with a particular interest in supporting tech startups to generate leads and grow their businesses.  Alan started his career in financial services, joining Barclays in its graduate program. During his time at Barclays he joined Freeserve on secondment, then one of the poster boys for the ‘dot com’ boom.

🎧 381 Competing on Thought Leadership by Robert Buday

Competing on Thought Leadership: How Great B2B Companies Turn Expertise Into Revenue by Robert Buday About the Book: “Thought leadership” is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones).

🎧 B2B Facebook marketing w/ Jack Thurston

Jack Thurston, VP of Marketing at ButcherJoseph & Co., talks with Jeremy about B2B Facebook marketing. Highlights: How Jack leverages Facebook to engage prospectsHow NOT to engage B2B prospects on FacebookLearn more about ButcherJoseph & Co. Connect with Jack on LinkedIn

🎧 212 – ft. Janet Driscoll Miller: Data-First Marketing: A Modern Approach to Data-Driven Business

Welcome to another episode, B2B Marketing & More. I have a very special guest today: Janet Driscoll Miller. She is author of Data-First Marketing, and she is the President and CEO of Marketing Mojo, which specializes in digital ads, SEO and analytics.  Welcome Janet. How do you feel today?   Janet Driscoll Miller: I feel great.

🎧 How B2B Marketers Can Deliver More Business Impact – Interview w/ Mark Stouse

It goes without saying – marketers need a voice at the table of the organization. To have that voice, they need to be able to show that what they’re doing is creating true value for the organization’s business. What are some steps that B2B marketers can take to prove that what they’re doing is making an impact.

🎧 #124 How to do AI Startup sales with close to zero industry knowledge with Christian Fontius, Co-Founder & Co-CEO Turbit

Christian Fontius studied business, but learnt 0 about B2B Sales there. So he went “learning by doing” as StackFuel’s 1st business employee (shout out to Leo Marose) Here are 3 Insights on how he’s bringing innovation with AI to a traditional market (wind industry) from our dialogue in our Europe’s B2B SaaS Sales Podcast: 1️⃣ Sales is Service & Stories Detach from the outcome & embrace a service mindset.

🎧 AR/VR and the METAVERSE: What’s REAL and What’s HYPE?

After a decade of struggling to live up to the hype, augmented reality and virtual reality are finally gaining traction in the B2C and B2B spaces. Today, we will sit down with Auggd’s Matthias Krampe to discuss the 3 main reasons for this. First, the technologies and ecosystems that support AR & VR have evolved considerably.

🎧 #209: Graham Brown CEO & Storyteller

Graham Brown is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

🎧 Lee Odden on Getting the Most Out of Influencer Marketing

Lee Odden, CEO, and Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”.  As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022.

🎧 STC064 Do cold emails still work when selling to corporate companies?

Are you struggling to convert corporate / B2B leads on LinkedIn? Perhaps you used to be super successful at selling to corporate companies on social media but have seen a steady decline in responses over the last few months – and you’re wondering whether you’re doing something wrong… The world is changing and we’re seeing more stakeholders take decision making away from social media and focus on curating mutually beneficial relationships with external suppliers instead.

🎧 WBSP304: Grow Your Business by Learning Private Label Dropshipping, a Live Interview w/ a Panel of Experts

What do you buy as a consumer? Do you think you buy a product, brand, marketing hype, trust, confidence, or perception of being better, superior, healthy, wealthy, or smart? Well, one thing any marketer will tell you is that product is the least important of all, especially in the world of eCommerce, where you can’t touch and feel the product before buying.

🎧 How To Be a Gold Medalist at B2B Podcasting

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

🎧 Insights into B2B marketing trends in 2022 – Joel Harrison

Are you up to date with the latest trends within the world of B2B marketing? Tune into this week’s podcast episode to get some valuable insights into these trends. In the episode we had the pleasure to talk to an experienced and true expert within the area of B2B Marketing: the Editor-in-chief & Co-founder of the community-based platform B2B Marketing – Joel Harrison.       

🎧 082: Building Optimal Audiences for Demand Generation

It’s far too easy for B2B marketers to become fixated on one or two KPIs and lose sight of what really drives revenue, particularly in the age of digital-first, multi-channel campaigns. Not only do the old go-to’s of CPL or CTR not encompass every digital touchpoint, but they also tend to ignore influencers and other key contacts in the group decision-making process.

🎧 “PIKKAL”

Graham Brown is the founder of Pikkal & Co – Award Winning Podcast Agency – an AI Powered, Data Driven B2B Podcast Agency in Singapore. He is a published author on the subject of The Digital Transformation of Communication, works including “The Human Communication Playbook”, “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”.

🎧 Reducing Friction In B2B Marketplaces – A Chat With Balance CEO Bar Geron

What if, in the B2B space, finding a new supplier was as easy as it is for example to find vendors in the B2C space on platforms such as Amazon? That is the vision Balance has – they are providing a B2B eCommerce marketplace to connect buyers and sellers, removing friction you normally associate with these relationships.

🎧 How to build a B2B brand and the problem with LinkedIn Ads

In this episode we discuss: Why is so much marketing literature focussed on B2C? What does Jenny Raminuak has to say about B2B? Does the law of double jeopardy matter for B2B as much as it does for B2C? Benefits of long term brand building for B2B businesses. Priming a buyer for your B2B brand. In market buyers vs out of market buyers.

🎧 How Do You Determine the Sales Process for B2C and B2B?

What does the sales process look like when you’re selling in a B2C and a B2B environment?    Is a one-call close better? Or when is a two-call close more favorable?    We got this question from one of our group members and we’d like to address this topic in this podcast episode.    You’d be surprised that there is no one-size-fits-all approach when selling in both B2C and B2B environments but the right sales skills will help you determine what sales process is the best to take.

🎧 What B2B can Learn from B2C, with Keith Messick

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly. We’ve come to a time in B2B marketing where more and more we’re taking ideas from B2C marketing. But it hasn’t always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.

🎧 124: The Great 2022 Outsourced Sales Development Industry Survey

Does it ever make sense to outsource the whole SDR team? If you do, what questions should you be asking and what expectations should you set?  In this special episode of B2B Revenue Acceleration, Aurelien Mottier, CEO and Co-founder at Operatix joined David Dulany, Founder and CEO at Tenbound at the latest Sales Development Conference.

🎧 Net Dollar Retention: The One Metric SaaS Companies Should Focus On with Firaas Rashid #176

Firaas Rashid is CEO and founder of Hook, a predictive data platform that empowers Customer Success teams. Hook is transforming B2B SaaS by providing accurate revenue predictions and intelligent, actionable insights to secure more customer renewals. Firaas founded Hook in late 2020 and has already raised millions in funding from some of the top investors and company founders in Europe.

🎧 123: Selling A Hardware Product on B2B Platforms

Gil Bar-Lev is the founder of Homeroots, a North American Business to Business product marketplace that connects new innovative furniture products with furniture stores, distributors, and buyers. Earlier in his career he was the one who brought together Amazon and Toys R Us, back in 2002. Today Gil is going to share some valuable knowledge on how inventors, startups, and small manufacturers can successfully build a hardware product business, then how to start and scale selling through B2B marketplaces online.

🎧 Ken Marshall on B2B Inbound Marketing in 2022

If you’re looking for a no-BS kind of conversation about marketing, sales, and client growth then this is the perfect episode for you today. Ken Marshall, chief growth officer of RevenueZen, is a leading growth marketing strategist and creative mind, and there is no doubt you’ll learn a lot from this episode.

🎧 What B2B Influencers Get Paid and Why

Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Tim Williams, CEO of Onalytica, is on the Social Pros podcast to discuss the rise of B2B influencers, how much they get paid, and the best practices for working with them.

🎧 Jak stworzyć markę, która sprzedaje w B2B.

W 92 odcinku podcastu Business Marketer opowiem o roli marki w rozwoju firmy B2B oraz o tym, jak dobrze rozwijana marka pomaga w sprzedaży. Dowiesz się między innymi: Jak polskie firmy B2B radzą sobie ze swoimi markamiJakie są główne problemy z marką w firmach B2B?Jakie konkretnie korzyści przynosi silna marka B2B.

🎧 Minute Media’s Rich Routman explains how B2B tech is becoming a bigger part of the media company’s overall business

In its tenth year of being in business and after a string of publisher purchases — which have included The Players’ Tribune and FanSided — Minute Media made its first tech-centric acquisition in 2021 with the pickup of publishing tech platform Wazimo in November. The acquisition reflects how tech is becoming a bigger component of Minute Media’s overall business and how its B2B tech revenue is becoming interwoven with its advertising revenue “The B2B side of our business, it’ll end up [in 2021 having accounted for] 60-ish percent of our revenue.

🎧 Defining Your B2B Go to Market Strategy: 7 Things to Consider

Alejandra Slatapolsky, Strategic Partner at Scalto Creative Consultancy, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Alejandra shares what business leaders should consider before deciding on a b2b go-to-market strategy, the different mindsets between marketers in B2B and B2C, and why moving between strategies can be good for a marketer’s career.   For more great content like this, check out calibermind.com.

🎧 Reverse Logistics with Chuck Fuerst

The supply chain has been under a microscope since COVID lockdowns began in the spring of 2020, and its weaknesses are glaringly apparent: Product delays, shipping constraints, and labor shortages have left no industry untouched. But forward logistics – getting products to customers – is only half of the supply chain equation.

🎧 Redefining the Sales Conversation with John Smibert

To sell to the new digital consumer, sales leaders must shift the sales conversations from being focused on what they’re selling to understanding the prospect’s unique story. But, knowing how to make this transition can be challenging for sales organizations. In this episode of The Modern Selling Podcast, sales strategist, John Smibert and I explore this topic and cover the right strategies to use to drive this new (and more powerful) sales conversation.

🎧 How to Get a Free SEO Strategy for Your B2B SaaS with Ken Marshall

For a B2B SaaS company, it can be difficult to create an effective lead generation strategy. Maybe your business gets fast leads at first, but they falter over time. Maybe you’re hardly making sales to begin with. Ian Garlic talks to Ken Marshall, the Chief Growth Officer at RevenueZen, about how to get a free SEO strategy for your B2B SaaS.

🎧 #40 – Uma marca B2B não pode ser só poesia – com Giuliano Duccini

Há algum tempo fui convidado para estar num episódio do Conversa B2B – o podcast da agência B2B brasileira Conversa Tech, que já seguia e que recomendo vivamente. E agora tenho o prazer de retribuir, recebendo para uma conversa o Giuliano Duccini, fundador da Conversa Tech. O percurso do Giuliano coloca-o numa posição muito favorável para entender um tema recorrente deste podcast: a velha desarticulação entre vendas, marketing e comunicação.

🎧 Jesus Requena – VP of Growth Marketing at Figma – How Growth Marketing Can Support User Activation

Disclaimer! If you’re used to listening to the show, you might be a little surprised to hear how it sounds! Reeta Westman — content marketer at Advance B2B — and Seija Lappalainen — Growth marketer at Advance B2B — are now hosting The Growth Hub Podcast! Jesus Requena is VP of Growth Marketing at Figma.

🎧 Gong unveiling all the products? Guided selling? B2B buyers having cold feet? | This Week In sales

On this week in sales we’ll be looking at; Gong unveiling all the products, guided selling, B2B buyers having cold feet and much more! Sales news: Gong Unveils Centralized Platform for Revenue Teams Company launches the Gong Reality Platform™ including new products and ecosystem integrations to drive productivity and effectiveness for revenue professionals Gong today previewed new products and ecosystem integrations that solidify its status as the platform for revenue teams.

🎧 Tips for Leadership and Coaching to Guide the Next Generation of B2B Marketers

In this week’s episode of B2B Nation, we talk to Pedro Ramos, Executive Director of Performance at OMD EMEA, about leadership in the B2B marketing space, and how coaching and mentoring helped him grow his career. We’ll also discuss some of the conversations young marketers will be jumping into as they start their careers, including humanizing B2B marketing, the challenges of leadership in an industry that changes so quickly, and more.

🎧 Success with Google Ads with Sean Marshall, Attribution

Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the challenges that recent changes have posed. To help me discuss this topic, I’d like to welcome Sean Marshall from Attribution.

🎧 Why Your Falling Lead Conversion Rate Is a Good Thing, And What to Do About It

Kerry Cunningham authored and co-authored a wide range of key models and frameworks for SiriusDecisions and Forrester, has spoken at dozens of industry events, including 4 appearances as a SiriusDecisions Summit keynote speaker. Throughout, Kerry has continued to drive the buying groups revolution in B2B, helping organizations transform from outmoded, ineffective lead-based practices to modern, buying team and opportunity-centric processes to unlock next-level performance.

🎧 Why Marketers Fail at Thinking Like Buyers w/ Mike Pastore

Let’s speed up time a bit: It’s summer 2022. You’re headed to your first in-person B2B Marketing conference since way back when — and you’re a bit rusty at navigating event complexes. As a result, you’ve gotten yourself good and lost. The first person you ask for directions starts screaming something that sounds like trigonometry at you.

🎧 THE SECRET TO COACHING THE UNCOACHABLE IN B2B SALES

Try Scratchpad – The fastest way to update salesforce for FREE: Here is a FAQ Video on the Courses: Here is a deep dive into which course is best for you: – Get Your Free E-Book on How Companies make Decisions.

🎧 Jason Marc Campbell – Sell with Love to Create Value for Customers

In today’s episode, my guest talks about the importance of selling with love. Jason Marc Campbell mentions 4 levels of emotions in sales, and I love the way he explains the 5 loves in selling. Impact, the impact you make. The buyer. The product. The process and self.   As the author of Selling With Love, and host of the Selling With Love podcast, he is an international public speaker and trainer on sales and online marketing.

🎧 #84 – Social media for B2B tech marketers with Timo Pelz, VP of Business Marketing at Reddit

Social media is a fundamental marketing channel for B2B tech companies aiming to reach  millennials: a demographic that now dominates B2B.  On this episode of the FINITE Podcast, Alex talks with Timo Pelz, VP of Business Marketing at Reddit. Timo has led B2B marketing teams at social media giants like Instagram and Facebook.

🎧 How Qualitative Data Can Be Every Marketer’s Superpower w/ Chris Walker

B2B marketers today have access to a more detailed, wider pool of data than ever before. Yet, even as they bury themselves in data, most marketers have an incomplete picture of performance and their customers. So in this episode, we turned to Chris Walker to learn more about how qualitative data can be the key to completing that picture — and executing quicker and smarter.

🎧 Rethink Lead Generation (Tom Shapiro and Jason Barnard)

Tom Shapiro talks with Jason Barnard about rethink lead generation. Tom Shapiro is an author and CEO of Stratabeat. His recently published book is Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business. He is also a speaker and CEO of Stratabeat, Inc, an agency that uses an approach based on neuroscience, psychology and behavioral science to drive leads and revenue growth for B2B companies.